About us
We are a New York City-based, cross-disciplinary team with experience in coding, design, art, marketing, and sales, and a deep understanding of consumer packaged goods. We live to imagine what’s yet to be imagined, designing the best solutions for both what exists and what’s to come.
We have a lot of flexibility in build structure and ability, making our bespoke digital studio more calibrated to the needs of the field.
The story our first website told, in paintings.
The problem: Many AR apps are quickly forgotten. Why?
- Low utility: Cool graphics, but not useful.
- Small field of view: A phone screen shows only a fraction of what the eye sees.
- Yet some AR apps stick: Think of placing IKEA furniture in your room, or Instagram filters.
Phone-based AR works when it’s useful.
So we design non-gimmicky AR, VR, XR, and MR applications
Our apps still earn oohs and ahhs, but they focus on utility: shareability for brands (photos and social sharing), assisted decision-making (virtual try-ons), sales conversions (click-to-buy), and more.
Our development process
From the first call to the high fives.
Matchmaking
An initial video call to see if we’re a fit. Tell us briefly what you want, and we’ll let you know if we can help.
Ideation
Explain your mission, goals, and objectives in depth, as well as your resources (financial, databases, creative, and more).
Business & technical analysis
We weigh the possible solutions against your needs, then present a shiny PowerPoint that sets out the consumer-facing features and the back-end software stack.
Design
Prototyping, 2D and 3D models, UX/UI, graphic design, 3D modeling, rigging, rendering, shading, audio, and video.
Test
Alpha, beta, and all the other Greek letters. Implement feedback and crush the bugs.
Build
Back-end and front-end programming, API integration, and QC.
Deploy
Release and distribution.
Post-release work
Tech support, metrics, API updates, high fives, and more.
Meet the team
At Virtual Fudge, our mission is to design immersive AR and VR experiences that look incredible and deliver real value.
Based in New York City, our cross-disciplinary team blends engineering, design, AI, and storytelling to create AR solutions for today’s reality and tomorrow’s possibilities.