Our blog
Fresh out of the fudge kitchen: notes on AR, packaging, retail and everything in between.
The returns nobody talks about: When customers send back a product that works
Most returned products are not broken. They are returned because the customer could not figure them out. Here is how AR turns product education into something people actually use.
Agentic commerce needs a confirmation layer. That is where AR fits.
AI agents are getting good at recommending products. They cannot make a shopper believe. Here is where augmented reality fits into agentic commerce, and what brands should build.
How augmented reality product packaging turns every box into a sales channel
See how augmented reality product packaging turns static boxes into interactive brand experiences that drive real CPG conversions.
The advantages of using a small studio for your next AR project
Bigger isn’t always better for AR and XR projects. Here’s what a small, focused studio gives your brand that a large agency often can’t.
Top 5 niches in AR for 2026 – 2027
From beauty to hospitality, here are the five AR niches gaining the most ground in 2026 – 2027, with real examples of what’s actually working.
How to choose the right XR agency for your brand
Not all AR/XR studios are built the same. Here’s exactly what to ask before hiring an XR agency, from tech ownership to ROI reporting.
Augmented reality in education: Why the most effective learning happens in the real world
Augmented reality in education is moving from classroom experiment to commercial reality. See how brands, healthcare organizations, and training teams are using AR to make learning stick.
Benefits of augmented reality for architecture
AR in architecture can enhance design visualization, improve client presentations, elevate project efficiency and more!
The math behind the magic: Top KPIs to track in an XR marketing campaign
Discover the top XR marketing KPIs to track in 2026, from spatial dwell time to AR engagement and ROI. Learn how to measure performance and boost conversions.
Virtual try-on: Boost beauty sales & conversions with AR
Discover how AR-powered virtual try-ons increase conversions, reduce returns, and enhance customer confidence.
Augmented reality retail: Why AR is the operating system of commerce in 2026
Augmented reality retail is no longer optional – it drives conversions. Virtual Fudge shares key AR insights from NRF 2026 on try-on tech, agentic commerce, and what’s next for your brand.
How AR can help create engaging product demos
Discover how augmented reality (AR) revolutionizes product demos with interactive 3D visualization, remote access, and data-driven insights.
XR trends: A glimpse into the future
Extended reality (XR) is rapidly reshaping industries and our daily lives. The developments that are made are as trending as your favorite TikTok dance. So, what’s happening in the XR universe? Let’s explore some trends that are reshaping how we engage with the world (spoiler alert: it’s getting pretty fudge-ing cool). 1. The Rise of […] Read More
AR vs VR vs MR vs XR: The difference, and which one your brand needs
The difference between AR, VR, MR and XR in plain English, with real examples, a side-by-side table, and how to choose the right one for your brand.
Fudge-ing awesome
Welcome! We’re Virtual Fudge, your NYC design studio specializing in the wild world of XR – that’s augmented reality, virtual reality, mixed reality, and the whole extended reality shebang – and we’re here to do things differently. We’re all about XR that actually delivers, crafting immersive experiences that go beyond the “wow” factor and focus […] Read More