AR E-Commerce

noyah immersive
AR store

Step right into noyah’s digital flagship. We reimagined online beauty shopping as an immersive 3D store where customers can browse, compare, and shop as if they’re in a brick-and-mortar boutique—only better. Products, textures, and tones come alive in the AR world just for you.

Ready to turn your e-commerce into a new experience?

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ABOUT THIS PROJECT

Shopping for clean beauty shouldn’t feel like scrolling a catalog—it should feel like stepping into a world. Noyah came to Virtual Fudge with a bold idea: turn their online store into an experience that feels as tactile and immersive as their products.
  • 01

    The Challenge

    Noyah, a clean beauty brand with a cult following, wanted to elevate its online shopping experience beyond flat photos and static PDPs. Their big question: what if an online store could feel as tangible as walking into a boutique?

  • 02

    The Solution

    Virtual Fudge built a 3D virtual beauty store application using Unity Engine, designed to bring noyah’s product universe to life. Shoppers can explore the entire range in an immersive digital space—zooming into packages, spinning product displays, and tapping to reveal details, ingredients, and stories. A built-in AR try-on feature lets users test shades in real time, seamlessly integrated into the flow of exploration.

  • 03

    The Results

    The AR-powered environment recreates the joy of in-person discovery while keeping a direct path to purchase. Instead of skimming static pages, customers browse, play, and compare, gaining confidence with every interaction. The virtual store is not only impressive aesthetically, it brings real cart conversions–helping noyah build trust, increase engagement, and convert more visitors into buyers.

GET AR QUOTE

Key Features

  • 3D Virtual Storefront:

    Navigate a fully interactive environment where shoppers explore products as if in person—spin, zoom, and tap to learn more.

  • Integrated AR Try-On:

    Instant, browser-based shade testing enhances the decision process without leaving the 3D experience.

  • Seamless Checkout Flow:

    Add to cart and purchase directly inside the environment.

Want your store to feel more like a destination than a checkout page?

Let’s create a 3D shopping experience that delights and converts. Book a free strategy call—your next store could be your best salesperson.

Book a Discovery Call

MEASURABLE IMPACT

The ROI of Immersive
E-Commerce

Immersive 3D and AR turn online shopping from flat scrolling into exploration. Instead of guessing from one product image, shoppers can rotate, zoom, and experience products more like they would in-store. For noyah, Virtual Fudge used AR to make shade selection and product discovery intuitive and fun—boosting engagement and reducing hesitation to buy.
Check out more about AR solutions for CPG

For CPG brands, AR try-ons and 3D visualizations help close the confidence gap on PDPs, in retail media, and beyond. And because the interactions are trackable, brands see what people view, compare, and click—turning immersive e-commerce into a measurable growth channel, not just a novelty.

Check out more about AR solutions for CPG

powering ar

Technology Stack

Behind every swipe, scan, and “wow” moment is a serious tech belt.

Here’s what we used to make this AR experience for CPG in E-Commerce feel effortless (and unforgettable):

  • Unity 3D Engine

  • Perfect Corp

More projects

Explore how we’re transforming other industry segments with the power of AR:

AR Packaging for CPG


  • Retail
  • Product Visualization
Lipstick boxes that come alive with AR storytelling, ingredient deep-dives, and shoppable CTAs—turning every package into its own miniature sales channel.
Learn More

AR for Retail Activations

  • Retail
A playful AR mirror for Nios Spa that switches between “hair” and “hair-free,” driving engagement, laughs, and social shares at a new spa launch.
Learn More

AR Make-Up Try-On

  • Retail
An in-app AR camera that lets users test noyah lipsticks and glosses in real time, boosting shade confidence and brand love.
Learn More

FAQ

We know AR can sound techy, so let us answer some of the main AR for CPG e-commerce questions.

    Do shoppers need to download an app?

    Not always. For noyah, we created a dedicated beauty app with an AR try-on feature because it fits their long-term product and loyalty strategy–however, that’s just one approach. For many brands we use WebAR, which runs directly in the mobile browser from a QR code, product page, or link in bio–with no downloads or extra friction. Whether we recommend an app or a browser-based experience is aligned with your clients and will depend entirely on your goals, budget, and how often you want shoppers to return.

    How accurate is the AR try-on?

    Very. We combine ARKit face tracking, real-time lighting adaptation, and AI color calibration to mirror real-world shades with uncanny precision. Whether it’s golden-hour glow or clinical bathroom lighting, customers see what they’ll actually get—not just idealized Instagram filtering. Confidence sells, and accuracy seals the deal.

    How is ROI measured for AR try-ons?

    Every interaction tells a story. We track funnel events like AR opens, dwell time, virtual shade swaps, add-to-cart actions, and conversion rates — then compare them against non-AR sessions. As a result, noyah sees clear data showing how AR boosts engagement, lowers returns, and lifts conversions. Less guesswork & more growth.

    Will AR slow down my site?

    Not a chance. Our experiences are lightweight, mobile-optimized, and hosted on fast edge networks, so load times stay zippy even when the content’s 3D or hyper-realistic, and we know our clients want a smooth solution. Think of it as a digital magic trick — big impact, tiny footprint.

Discover our interactive story

Don’t just skim — dive in. Our homepage is an interactive story built to immerse you in what Virtual Fudge can do. Scroll all the way through and see where it takes you.

Play