CPG innovation

noyah AR packaging

Unbox the future. With a quick scan, noyah’s packaging springs to life: virtual try-ons, ingredient walkthroughs, and tappable CTAs that move shoppers from shelf to checkout.

Want packaging that sells itself?

Request a free quote

ABOUT THIS PROJECT

Our client noyah wanted packaging that didn’t stop at looking pretty—it needed to stand out without sticking out. Instead of letting their lipstick boxes sit quietly on the shelf, we reimagined them as launchpads for rich digital content, meeting shoppers at the moment they pick up the product, and yet again when they unbox it at home. A single scan unlocks useful guidance and easy-to-follow actions that make each product feel personal before it even touches their lips.
  • 01

    The Challenge

    Even for a beloved clean beauty brand like noyah, packaging had limits. Shade decisions were still based on tiny swatches and static print, and there was only so much information they could fit on a box. Shoppers hesitated at the shelf and during unboxing, wondering: Will this shade actually work for me? What’s really inside? noyah needed a way for their packaging to build more trust rather than questions.

  • 02

    The Solution

    Virtual Fudge gave their static packaging a tech glow-up. We built an AR experience triggered directly from the box, where shoppers scan the packaging to instantly try on shades, swipe between looks, and dive into ingredient stories and usage tips. Think of it as a beauty counter hidden inside every lipstick box—always available, whether the customer is in-store, or at home.

  • 03

    The Results

    The AR layer turned noyah’s packaging into an always-on sales and education tool. Shoppers felt more confident in their shade choices, leading to fewer “just in case” purchases and less disappointment at home. While the exact numbers stay under wraps, the story is clear: more informed customers, stronger brand connection, and packaging that doesn’t just look good on the shelf—it actively helps to sell what’s inside.

GET AR QUOTE

Key Features

  • Interactive
    Packaging:

    A quick scan unlocks a virtual store in which you can walk around, see product details, and get personalized try-ons—right from the package.

  • Instant Product Storytelling:

    Turn every pack into a digital storyteller. Bring your brand to life on the packaging itself and surprise and delight your customers.

  • Surprise Sustainability Layer:

    Let your packaging double as an educational hub. By revealing impact stats, sustainability information, and richer product details digitally, you transform “just a box” into a dynamic, visual experience.

Want packaging that sells itself?

Let’s design an AR layer that educates, entertains, and converts—on the shelves and online.

Book a Discovery Call

MEASURABLE IMPACT

The ROI of AR-Enabled Packaging

AR-powered packaging is very far from a simple novelty—it uniquely delivers measurable impact. By turning static boxes into interactive experiences, brands can engage, educate, and convert in ways traditional packaging never could.
Check out more about AR in CPG

For consumer packaged goods (CPG) brands, AR try-on, 3D product visualization, and scannable packaging help close the confidence gap at the moment of decision—on PDPs, in retail media, and at in-store displays. Industry results consistently show higher engagement and conversion, stronger purchase intent, and happier customers, all while reducing sampling and content production costs.

By merging creativity with measurable outcomes, Virtual Fudge helps CPG brands turn every interaction into a data-driven growth opportunity.

Check out more about AR in CPG

powering ar

Technology Stack

Behind every packaging implementing AR is serious tech – here’s to highlighting what makes our AR experiences for beauty and packaging brands feel effortless (and unforgettable).

Here’s what we used to make this AR experience for Packaging in E-Commerce feel effortless (and unforgettable):

  • Vuforia Engine

More projects

AR for CPG E‑Commerce

  • Retail
  • CPG
An immersive 3D beauty store for noyah that lets shoppers browse, compare, and buy products inside an AR-powered virtual boutique.
Learn More

AR for Retail Activations

  • Retail
A playful AR mirror for Nios Spa that switches between “hair” and “hair-free,” driving engagement, laughs, and social shares at a new spa launch.
Learn More

AR Make-Up Try-On

  • Retail
An in-app AR camera that lets users test noyah lipsticks and glosses in real time, boosting shade confidence and brand love.
Learn More

FAQ

We know AR can sound techy, so let us answer some of the main AR for CPG packaging questions.

    Do we need to redesign our packaging for AR?

    No design overhauls required. We can anchor AR to your existing packaging artwork, or — if you’re updating designs — simply add subtle markers or QR codes during your next print run. Alternativly, we can also add a sticker if existing packaging text/artwork is not a good anchor. Either way, your current packaging becomes a launchpad for digital magic.

    What if shoppers don’t scan the box?

    We make scanning irresistible. With smart prompts like “Scan to see it come alive” or “Try it on before you buy”, and clear QR placement near decision zones (like the product name or shade label), customers are far more likely to engage. Plus, we can integrate in-store prompts or influencer tutorials to show them what they could be experiencing.

    Can AR packaging work offline or in-store environments?

    Absolutely. Our WebAR experiences are optimized for low-connectivity environments and can cache key assets locally, syncing analytics once the device reconnects. That means your AR activation works seamlessly on a shaky store Wi-Fi or at a live event booth — no awkward loading wheels here.

    How do we measure AR packaging performance?

    With scan analytics, dwell time tracking, and conversion funnels, we show you exactly how interactive packaging drives behavior — from first scan all the way to purchase. You’ll see which SKUs engage most, which moments convert best, and how AR turns your box into your best salesperson.

Discover our interactive story

Don’t just skim — dive in. Our homepage is an interactive story built to immerse you in what Virtual Fudge can do. Scroll all the way through and see where it takes you.

Play