Retail & event actication

Nios Spa AR Retail Activation

Smooth never looked so good. At Nios Spa’s new venue opening, our AR “Magic Mirror” lets guests see themselves with—or without—hair, all by turning a playful knob. The result? Endless selfies, big laughs, and a viral-worthy launch moment.

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ABOUT THIS PROJECT

When Nios Spa opened its new location, the brand wanted buzz.

The challenge: how do you make electrolysis (permanent hair removal) not only educational, but also irresistibly fun and shareable? Virtual Fudge’s answer: the Magic Mirror—an AR-powered installation that playfully visualized Nios Spa’s mission of smooth results. As guests stood before the mirror, they saw a live reflection of themselves… and then, with a twist of the physical knob beside the display, watched their hair vanish (or reappear) in real time.
  • 01

    The Challenge

    Electrolysis is effective but often perceived as clinical. How do you make permanent hair removal feel fun, educational, and irresistibly share-ready at a live retail event?

  • 02

    The Solution

    Virtual Fudge created the Magic Mirror—an AR installation that turns smooth results into a visual gag. Guests see a live reflection, then twist a physical knob to watch hair vanish or reappear in real time. The mirror pairs humor with high-tech polish, reframing a technical service as an interactive, delightfully cheeky moment.

  • 03

    The Results

    Instant crowd magnet. Attendees laughed, filmed, and tagged Nios Spa, turning the activation into a steady stream of UGC, selfies, and stories. Beyond buzz, the experience made the service intuitive & approachable, proving that AR can do more than decorate retail — augmented reality redefines participation, creating brand affinity on the spot.

GET AR QUOTE

Key Features

  • Interactive AR Mirror:

    Real-time reflection that responds to a tactile knob, seamlessly transitioning between “hairy” and “hair-free” states—an AR metaphor for Nios Spa’s smooth results.

  • Event-Ready Installation:

    Designed for retail environments, launch events, and new location openings—modular, mobile, and endlessly crowd-pleasing.

  • Social Shareability:

    With such a fun eyecatcher, every interaction becomes an organic social post.

Want an AR activation that makes your brand the life of the event?

Let’s design something that gets people laughing, sharing, and posting. Book a free discovery call — and let’s turn your next launch into a digital show-stopper.

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MEASURABLE IMPACT

The ROI of Experiential AR Installations

AR activations don’t just draw attention, they hold it. By turning a standard retail mirror into an interactive, laugh-out-loud experience, Nios Spa created a lasting impression that outlived the event itself.
Check our AR in marketing

Augmented Reality is no longer experimental; it’s one of the highest-performing formats in modern marketing. By giving audiences something to do, not just watch, AR consistently outperforms traditional creative in both engagement and conversion. And unlike passive media, every interaction is measurable.

Check our AR in marketing

powering ar

Technology Stack

Mirror, mirror on the wall… how did you get so cool at all?

Behind the magic is a mix of AR hardware and software tuned for real-time responsiveness, ensuring every guest sees themselves perfectly smooth.

  • Unity

  • ARCore

  • Snapchat Camera Kit

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FAQ

We know AR can sound techy, so let us answer some of the main AR for retail activations questions.

    Do I need special hardware for the AR activation?

    Not necessarily. Our AR retail activations are fully customizable to your venue and budget. An experience like the Magic Mirror could also run on your phone, touchscreens, or kiosks, depending on your setup. All hardware is plug-and-play and designed for fast deployment at pop-ups, events, or permanent retail spaces. Whether it’s a one-day launch or a long-term installation, we make sure your tech looks as polished as your brand and aligned to your preferences.

    Can it work for other themes or industries?

    Absolutely. The Magic Mirror is more than a one-trick reflection—it’s a versatile AR canvas. Swap “hair removal” for any visual transformation—think beauty try-ons, glow-ups, product reveals, or before-and-after effects. We tailor every animation and interaction to fit your brand narrative, so any industry (from wellness and cosmetics, to fashion and hospitality) can steal the show.

    Does it require an internet connection?

    Nope. Our AR activations are engineered to perform even when Wi-Fi isn’t. All core assets are stored locally, allowing the mirror or kiosk to run fully offline. When the connection returns, analytics and engagement data sync automatically to the cloud—ensuring your brand captures every interaction, no matter the signal strength.

    How long does setup take?

    Surprisingly little time for something so show-stopping. Most AR mirror installations are up and running within a few hours. We handle hardware calibration, lighting adjustment, and software testing on-site, so all you need to do is cue the music and get ready for the reactions. From plug-in to picture-perfect, it’s experiential marketing made effortless.

Discover our interactive story

Don’t just skim — dive in. Our homepage is an interactive story built to immerse you in what Virtual Fudge can do. Scroll all the way through and see where it takes you.

Play