Makeup try-on

noyah AR Virtual
Try-On

Swipe, smile, slay. noyah’s AR-powered makeup try-on feature lets beauty lovers test every shade instantly — no mess, no mirror, no guesswork. Just open the app, look at the camera, and find your perfect match.

Ready to supercharge buyer confidence?

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ABOUT THIS PROJECT

Online or in-store lipstick shopping used to be a gamble; what looks dreamy on the screen might look totally different on your skin. noyah, a clean beauty brand built on transparency and sustainability, conciously thought to fix that. Their mission? Let customers see it before they swipe it.
  • 01

    The Challenge

    Online (and even in-store) shoppers hesitated; the color that they loved on a screen often looked different on their own lips. That uncertainty slowed decisions, inflated returns, and diluted confidence—especially across varied skin tones and real-world lighting.

  • 02

    The Solution

    Virtual Fudge built a real-time AR try-on inside the noyah app. Using front-camera facial landmarking and AI shade calibration, users can instantly test lipstick and gloss, swap colors with a swipe, and see tones adapt to ambient light and undertones—no mess, no extra downloads. The interface mirrors noyah’s brand, with optional how-to tips, save/share, and “Add to Bag” CTAs.

  • 03

    The Results

    Real faces. Real lighting. Perfect shades. noyah’s AR try-on removes the guesswork, leading to faster purchases and fewer returns. We prove that clean cosmetics can be high-tech, elevating discovery while driving real conversion.

GET AR QUOTE

Key Features

  • Real-Time AR Try-On:

    Advanced facial mapping lets users apply lipstick and gloss virtually with true-to-life results.

  • Color accuracy:

    Aacross different skin tones and lighting conditions.

  • Seamless App Integration:

    No extra download or detour—just a native experience inside the noyah cosmetics app and also avaliable on a web browser!

Want to bring AR beauty tech into your app?

Let’s design try-on experiences that boost confidence, cut returns, and make every user feel flawless. Book a free strategy call and let’s get glowing.

Book a Discovery Call

MEASURABLE IMPACT

The ROI of Confidence

When shoppers see themselves wearing the product, decision-making accelerates. AR makeup try-on eliminates uncertainty, reduces returns, and improves customer satisfaction.
Check out more about AR in retail

Retailers implementing AR at windows and on PDPs see longer dwell, higher add-to-cart rates, and improved attachment to accessories and bundles. After-hours scans keep stores selling beyond operating hours, while analytics connect offline curiosity to online checkout—reducing returns thanks to better fit and expectation setting.

Check out more about AR in retail

powering ar

Technology Stack

How did you do it? No shade.

Here’s the tech we use to power our beauty-full AR try-on experiences:

  • Perfect Corp

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FAQ

We know AR can sound techy, so let us answer some of the main AR for makeup try-on questions.

    Is it accurate across different skin tones?

    Yes. Our AI shade calibration analyzes undertones and ambient lighting in real time to deliver true-to-life virtual lipstick try-on for a wide range of complexions. The engine combines facial landmarking, adaptive white balance, and dynamic color mapping so reds don’t skew orange and nudes don’t wash out. Translation: the shade you see on your screen is the shade you can expect on your lips—making AR makeup try-on both inclusive and reliable.

    Do users need to download anything extra?

    No extra downloads or plug-ins. The beauty AR app experience runs natively inside the noyah cosmetics app (and is also on the noyah website!), so shoppers launch the virtual try-on with a single tap in the app. That level of accesibility means less friction, faster load times, and higher engagement—all the benefits of in-app AR without any tech hoops to jump through.

    Can we customize the interface?

    Totally. The AR try-on UI is fully brandable—from custom overlays and shade chips to educational tooltips, how-to micro-tutorials, and CTA placements (e.g., “Add to Bag,” “Save Look,” “Share”). We can align typography, color systems, and motion to your design language, or run A/B tests on layouts and flows to optimize conversion and time-in-experience.

    Does it support video capture or sharing?

    Yes. Users can record short videos or snap photos of their AR looks, and save it to their camera roll. Optional brand watermarks, campaign hashtags, and linkback CTAs turn every share into organic reach, boosting brand awareness while showcasing real-world results from your virtual lipstick try-on.

Discover our interactive story

Don’t just skim — dive in. Our homepage is an interactive story built to immerse you in what Virtual Fudge can do. Scroll all the way through and see where it takes you.

Play